Apple is gearing up for its major fall event on September 9, 2025, with widespread anticipation for a wave of new product launches, innovative features, and strategic advancements in artificial intelligence technology.
Apple’s “Awe Dropping” event is scheduled for Tuesday, September 9, 2025, at 10:00 a.m. Pacific Time (1:00 p.m. ET). The event will take place at the Steve Jobs Theater in Cupertino and will be streamed via Apple’s official website, YouTube, and the Apple TV app. Apple has shifted its event format since 2020, favoring highly-produced virtual presentations over traditional live keynotes.
Headlining Announcements
iPhone 17 Series
The shining star of the event will be the unveiling of the iPhone 17 lineup. Reports suggest Apple will introduce a completely redesigned “super-thin” iPhone 17 Air—expected to be around 5.5mm thick, making it the thinnest iPhone ever. The lineup should also include the iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max. Hardware improvements will likely focus on a new A19 chip, updated camera systems (including a bar-shaped rear module on the Pro), and possible adoption of ProMotion displays across all models.
Apple Watch Updates
The Apple Watch Series 11, Apple Watch Ultra 3, and Apple Watch SE 3 are anticipated. The Ultra 3 may offer satellite connectivity for emergency use in remote areas, while design refinements and functionalities are expected across all models.
AirPods Pro 3
A new generation of AirPods Pro with a refreshed design and health-oriented features is likely, continuing Apple’s push into personal wellness technology.
Other Possible Product Launches
- Second-generation AirTag for enhanced device tracking.youtube
- Vision Pro 2: Upgrades for Apple’s AR headset could make an appearance, reflecting the company’s investment in mixed reality.youtube
- HomePod mini refresh and new Apple TV 4K model.
What Not To Expect
No major Mac releases are anticipated at the September event. Reports suggest that significant Mac launches—including new MacBook Pro with the M5 chip or updated Mac Pro—will be reserved for later in the year or early 2026.
Software Releases
Alongside hardware, Apple will confirm release dates for iOS 26, iPadOS 26, macOS Tahoe, and watchOS 12. These updates will likely showcase Apple’s latest advancements in UI/UX, AI-powered features, and cross-platform integration.
How to Watch
Tune in on September 9, 2025, at 10:00 a.m. PT via Apple’s website, YouTube, or the Apple TV app for live coverage. Tech-focused media outlets like MacRumors and 9to5Mac will provide real-time analyses and post-event roundups.
Get ready for Apple’s “Awe Dropping” event—where thin might mean more, smarter could become standard, and the next generation of devices sets the pace for the year ahead.
